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SoFi Technologies: Buy, Sell, or Hold?

By Courtney Carlsen Dec 21, 2024 at 6:00PM EST

Key Points

  • Driven by strong customer growth and recurring profitability, SoFi Technologies stock has surged by 261% since the start of 2023.
  • SoFi has successfully attracted customers with appealing deposit yields and now has over $24 billion in deposits.
  • Its credit quality has held up well this year, but the stock's run-up now has it priced at an elevated valuation.

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