The electric vertical takeoff and landing (eVTOL) aircraft industry is approaching commercialization in late 2025, promising to revolutionize transportation in urban areas and beyond. Morgan Stanley, a top investment bank, estimates the eVTOL market could reach trillions of dollars by mid-century, creating a powerful investment trend.
This exciting new industry is ripe with opportunity, and I believe one company, Archer Aviation (ACHR -4.12%), stands out as a particularly compelling investment. Read on to find out more.

Image source: Getty Images.
Archer's core value proposition
I see three core competitive advantages distinguishing Archer in the crowded eVTOL space. First, the company's partnership with Stellantis, the global automotive giant, provides crucial manufacturing expertise and capital in an industry where several competitors have already failed. This alliance not only supports Archer's path to Federal Aviation Administration (FAA) certification but also establishes a clear route to scaling up the production of its Midnight aircraft.
Next, Midnight's sleek, consumer-friendly design represents another key advantage that will be crucial for widespread adoption. While competitors focus primarily on technical specifications, Archer's design team appears to understand that aesthetic appeal will play a vital role in attracting both individual and corporate customers to this novel form of transportation.

Image source: Courtesy of Archer Aviation.
Finally, the company's American identity and recent exclusive partnership with defense contractor Anduril create a powerful market opportunity. This dual-market approach, targeting both commercial and military applications, could unlock billions in government contracts given the increasing emphasis on domestic aerospace capabilities. I view this diversified revenue strategy as particularly valuable in an emerging industry.
Competition and market dynamics
Archer faces strong competition from well-funded rivals like Joby Aviation, which benefits from Toyota's manufacturing expertise and financial resources. The race to achieve FAA certification and establish an early market presence is intense, with each player bringing unique advantages to the field. Archer's emphasis on streamlined aircraft design and manufacturing processes may prove decisive for securing certification before competitors pursuing bespoke builds and bleeding-edge technology.
The U.S.-China competition in aerospace technology adds another critical dimension to this emerging market. I believe Archer's American identity and defense partnerships could prove particularly valuable as geopolitical considerations increasingly influence contract decisions. The company's positioning as a domestic leader in eVTOL technology, combined with its defense focus, creates a compelling narrative for both government support and commercial success.
Why Archer Aviation is my highest-conviction stock in 2025
What excites me most about Archer is how they've positioned themselves for near-term success while building toward two massive market opportunities in defense and civilian transportation. Moreover, the company has maintained a disciplined approach to capital management, preserving a cash runway that supports its capital-intensive development and certification efforts. As a result, I believe Archer's current market capitalization of approximately $4.5 billion presents an attractive entry point, especially considering the trillion-dollar potential Morgan Stanley sees in the broader eVTOL market.
Perhaps most importantly, the company's execution on key milestones has been impressive, particularly in aircraft development and testing. Archer's Midnight aircraft has completed critical flight tests, demonstrating the maturity of their technology. The strategic decision to focus on a simplified design that prioritizes manufacturability and certification requirements over customization shows a pragmatic approach that I believe will serve them well.
For investors willing to accept the risks of an emerging industry, Archer offers a compelling combination of strong execution, strategic partnerships, and multiple revenue paths. These factors, along with its progress toward certification milestones, make it my highest-conviction stock for 2025. While the stock could experience significant volatility as it ramps toward commercial operations, I believe the potential rewards outweigh the risks for long-term investors who understand the speculative nature of early-stage aerospace investments.