The company manufactures nearly 80% of its products in China, now subject to substantially higher tariffs.
*Stock prices used were the afternoon prices of April 11, 2025. The video was published on April 13, 2025.
Bear Market Blues: Should You Buy e.l.f. Stock on the Dip?
By Parkev Tatevosian, CFA – Apr 14, 2025 at 10:14AM
NYSE: ELF
e.l.f. Beauty
Market Cap
$7.2B
Today's Change
(-2.71%) $3.45
Current Price
$123.68
Price as of October 22, 2025 at 1:08 PM ET
About the Author
A Fool since 2019, and a graduate of Cal State LA with a B.S. in Finance and M.A. in Economics. Parkev is an adjunct professor of Finance and enjoys reading about financial and economic history. You'll often find him writing about stocks in the consumer goods and technology sectors.