According to Luminate, a research company for the entertainment industry, 65% of all global audio music streams happen on Spotify (SPOT 0.19%), making it the largest platform of its kind. Its dominance has proven very rewarding for investors, who have enjoyed a gain of 80% in its stock price over the last year alone.
But Spotify stock sank by 18% during July, as the company's operating results for the second quarter of 2025 (which ended on June 30) fell short of expectations in a couple of key areas. Should investors buy the dip, or is it safer to sit on the sidelines for now?
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Spotify is a leader when it comes to innovation
The majority of music streaming services offer almost identical content catalogs, so they can only compete with one another by charging lower prices, developing better features, or by investing in other content formats. Spotify is heavily focused on the latter two differentiators.
On the technology side, Spotify is betting big on artificial intelligence (AI). In 2023, it introduced a feature called AI DJ, which learns what type of music each listener enjoys, and then plays them similar content while delivering commentary through a software-generated voiceover. In May of this year, the company enhanced the feature by adding voice requests, so users can steer the DJ in a different direction when their mood or their environment changes.
AI Playlist is another unique tool Spotify developed. Users can type in a simple prompt and this feature will produce a complete playlist of tracks to match. A prompt can be anything, whether it be a particular feeling, a users' favorite color, or a specific instruction. Naturally, more detail will yield better results.
On the content side, Spotify is one of the world's largest platforms for audio podcasts. It also made a huge push last year to encourage creators to make video podcasts because they drive more engagement, and they have answered the call by uploading more than 430,000 so far. Spotify says video consumption is growing 20 times faster than audio consumption this year, and the number of users who have streamed a video podcast is up 65% to 350 million compared to this time in 2024.
Spotify's revenue and operating profit fell short of expectations in Q2
Spotify had 276 million paying subscribers at the end of the second quarter, in addition to 433 million free users, which it monetizes through advertising. The premium subscriber base grew faster than the free user base, which was good news because these customers accounted for 89% of the company's revenue.
On that note, Spotify's total revenue came in at $4.8 billion for the quarter, which was up 10% compared to the year-ago period, but it was below management's forecast of $4.9 billion. Part of the shortfall was attributable to the company's advertising revenue, which shrank by 1% year over year.
CEO Daniel Ek said Spotify was moving too slowly on the execution front, so it's taking longer than expected to see improvements from some of the innovations in its ads business. However, he said there are some positive signs that could set the stage for a strong 2026.
Spotify's weaker-than-expected revenue had implications for its profitability during the quarter. It generated $464 million in operating income, which was well below management's guidance of $615 million -- however, it still represented a whopping 53% growth compared to the year-ago period, so the result wasn't a total disappointment.
Is Spotify stock a buy, sell, or hold from here?
Spotify is a great business with a stellar track record of success, so one weak quarter is unlikely to change the company's positive long-term trajectory. However, it's clearly affecting the price investors are willing to pay for its stock, given the 18% decline in July.
Spotify stock is still trading at an elevated price-to-sales (P/S) ratio of 7.2, a whopping 75% premium to its long-term average of 4.1 dating back to its initial public offering (IPO) in 2018. Therefore, despite last month's decline, it might still be overvalued:
SPOT PS Ratio data by YCharts
As a result, investors looking for short-term gains should probably sit this one out. But those willing to hold onto the stock for the long term could do well if they buy the recent dip, because according to a forecast issued by Daniel Ek in 2022, Spotify could reach $100 billion in annual revenue by 2032. That would be a fivefold increase from where Wall Street expects Spotify's 2025 revenue to come in (according to Yahoo! Finance), which leaves plenty of room for upside in its stock over the next seven years or so.
