Despite its iconic swoosh, Nike (NKE +1.79%) continues to sprint against a brutal headwind. Sales are expected to fall on a constant currency basis again this year as a cooling Chinese market and costly new North American tariffs hit the company. While management is pivoting back to wholesale partners to recapture lost shelf space, the transition is proving sluggish. Despite shares trading lower over the past few years, this still isn't a turnaround worth betting on, which I discuss in this video.

*Stock prices used were end-of-day prices of April 3, 2026. The video was published on April 7, 2026.