Based on the aggregated intelligence of 120,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, diversified consumer products company Fortune Brands (NYSE:FO) has earned a respected four-star ranking. While five-star stocks have been the best performers, our data has shown that four-star stocks still outshine the market by a significant margin and shouldn't be taken lightly; conversely, low-rated stocks have woefully lagged the market average.

With that in mind, let's take a closer look at Fortune Brands' business, and see what CAPS investors are saying about the stock right now.

Fortune Brands facts

Headquarters (founded)

Deerfield, Illinois (1904)

Market Cap

$6.18 billion


Housewares and specialties

TTM Revenue

$7.51 billion


CEO Bruce Carbonari (since 2008)
CFO Craig Omtvedt (since 2000)

Brands (segment)

Jim Beam (premium spirits), Moen (home and hardware), Titleist (golf)

Return on Equity (average last three years)


Dividend Yield



Diageo (NYSE:DEO)
Masco (NYSE:MAS)

CAPS members bullish on FO also bullish on

Altria (NYSE:MO)
Johnson & Johnson (NYSE:JNJ)

CAPS members bearish on FO also bearish on

Citigroup (NYSE:C)
Home Depot (NYSE:HD)

Sources: Capital IQ, a division of Standard & Poor's, and Motley Fool CAPS. TTM = trailing 12 months.

Over on CAPS, 328 of the 361 members who have rated Fortune Brands -- some 91% -- believe the stock will outperform the S&P 500 going forward. These bulls include CAPS All-Star BSHumphreyII and LightningBub.

A couple days ago, BSHumphreyII summed up the bull case in simple terms: "Liquor, Titleists, Master Locks, AND a big yield? I'll buy."

In an earlier pitch from October, LightningBub shares that sentiment, highlighting Fortune Brands as a diversified path to long-term gains:

[Fortune Brands] has excellent and proactive management group that recognizes quality and diversifies its portfolio's as market trends change. Alcohol business solid. Short term business in golf (Foot Joy, Titleist ), Moen faucets, Cabinetry business etc will be down due to economic softness. ... Long term (2 - 5 year) play

What do you think about Fortune Brands, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 120,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.