Please ensure Javascript is enabled for purposes of website accessibility

Have You Seen My Dividend? It Was Just Here

By Selena Maranjian – Updated Apr 6, 2017 at 1:49AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Keep your eyes open and you can find dividend winners, even in this market.

Could it be any easier than putting your money in a blue-chip company paying the dividends that could make you a millionaire? Just write the check and start designing the beach house of your dreams, right? Wrong. If you’ve been daydreaming too deeply, you may have missed the fact that some attractive dividends are starting to disappear.

You’re right that dividends are an important part of successful investing. The American stock market has averaged about 6% per year since 1900 (after adjusting for inflation), but if you remove dividends from the mix, that gain drops to 1.7% -- less than you'd have gotten with Treasury bonds. That’s according to data from the London Business School and Credit Suisse.

Here’s what that means in the real world. Over 30 years, a $10,000 investment will grow to $57,400 at 6% -- but to only $16,600 at 1.7%. Think what you could do with that additional $40,000 in beachside retirement!

That's why investors like you and me often have dividend payers in our portfolios. Here's where we sometimes screw up, though: We don't always keep an eye on them. We tend to think of the companies as more stable and established -- after all, simply in order to establish a regular dividend, management must have been confident of their ability to keep paying it.

Dividend payers are often blue-chip names we've known all our lives. They're not the exciting biotech companies we read about in a magazine, or the gold-mining concerns a neighbor raved about, or the obscure companies that, per an unsolicited email, are about to revolutionize dentistry. Those kinds of companies can be risky.

At least every quarter, though, when our companies report their earnings, we have to check. If you see a falling dividend – as investors in many solid companies have recently -- look for signs of trouble and decide whether it might be smart to sell.

Even biggies get the blues
If you’ve been resting your portfolio on companies’ past laurels, you may have had some rude awakenings lately, as some big names have cut their dividends, and I'm not just talking about financial giants such as Bank of America and Citigroup.

Check out these examples:

Company

Recent Dividend Action

Allstate (NYSE:ALL)

Reduced by 51%

Dow Chemical (NYSE:DOW)

Reduced by 64%

Harley-Davidson (NYSE:HOG)

Reduced by 70%

Macy's

Reduced by 62%

JPMorgan Chase

Reduced by 87%

Indeed, according to the folks at Standard & Poor's, dividends in the S&P 500 are expected to drop by 13% in 2009, which would make it the worst year since 1942. In 2008, some 62 S&P 500 firms reduced their dividends -- that's more than 10% of the index's components!

Good news
There's no need to wail and gnash your teeth, though. Because despite this depressing economic environment, if you've chosen your dividend payers well, most or all of them will continue to serve you well. Indeed, already in 2009, a bunch of such firms have raised their dividends, some significantly.

Company

Recent Dividend Action

Coca-Cola (NYSE:KO)

Raised by 8%

Abbott Labs

Raised by 11%

Comcast (NASDAQ:CMCSA)

Raised by 8%

3M (NYSE:MMM)

Raised by 2%

Archer Daniels Midland (NYSE:ADM)

Raised by 8%

If you're in the market for some very promising dividend payers for your portfolio, a free, no-obligation trial of our Motley Fool Income Investor service will give you dozens of researched recommendations, many yielding 8% or more.

Longtime Fool contributor Selena Maranjian owns shares of Coca-Cola and 3M. JPMorgan Chase is a former Motley Fool Income Investor selection. 3M and Coca-Cola are Motley Fool Inside Value recommendations. Try any of our investing newsletters free for 30 days to find the investing style that suits you. The Motley Fool is Fools writing for Fools.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Comcast Corporation Stock Quote
Comcast Corporation
CMCSA
$30.89 (-2.98%) $0.95
The Coca-Cola Company Stock Quote
The Coca-Cola Company
KO
$57.87 (-1.25%) $0.73
Archer-Daniels-Midland Company Stock Quote
Archer-Daniels-Midland Company
ADM
$81.51 (-0.17%) $0.14
The Allstate Corporation Stock Quote
The Allstate Corporation
ALL
$123.93 (-2.89%) $-3.69
3M Company Stock Quote
3M Company
MMM
$113.00 (0.01%) $0.01
DuPont de Nemours, Inc. Stock Quote
DuPont de Nemours, Inc.
DOW
Harley-Davidson, Inc. Stock Quote
Harley-Davidson, Inc.
HOG
$37.12 (-1.12%) $0.42

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.