It's amazing that nobody thought of this sooner. That little circular plastic top on every disposable cup in the world has been begging for some sort of advertising. I mean, how many pairs of eyeballs are pointed squarely at one of them every day? And what if you could tuck a little CD -- or even a DVD mini-movie -- in there? How cool would that be?
Way cool, thinks WebMD
According to The New York Times, the firm has deals with Vivendi's
Most of the LidRock action seems to be at mall denizen Sbarro, but bigger chains, including McDonald's
Given the fact that we are really just looking at an updated Happy Meal tchotchke aimed at an older audience, how long will it be before LidRock's 15 minutes are up? I'm betting quite a while. Food-media cross-promotion is the norm these days, and digital music giveaways are everywhere.
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