I haven't seen Shrek. I have no interest in seeing it and don't know much about the animated mythos, aside from the fact that it has something to do with fairy tales, has a green monster running around in it, and the like. I did, however, read a very funny satire in Time Warner's
How well Shrek 2 performs will have an eventual impact on Pixar
If the DreamWorks sequel disappoints, then Steve Jobs and his army of animators can gloat and once again claim exclusive rights to the incipient form. But, if lightning strikes for the proverbial second time, then maybe Jeffrey Katzenberg and his team of creative techies will gain the confidence needed to propel their animation unit to new heights. And I can tell you this: Disney's
There is speculation that DreamWorks will either go public later this year or create a stock currency representing just its animation house. Such an IPO would be very glamorous, although nowhere near the scale of the upcoming Google float. I think it's only a matter of time before the private studio eventually decides to finance its future growth with capital from the market at large, and this could be an opportune moment given the money-making potential of the ogre.
A plethora of promotional programs abound to fulfill the franchise's prophesied destiny, from images placed on PepsiCo
I can't wait to see how the ugly fella does (then again, I shouldn't talk -- I'm not exactly Prince Charming myself). And you can bet Steven Spielberg, Katzenberg, and David Geffen will be watching even closer than I will -- any putative IPO scheme will depend on Shrek 2's opening week.
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Fool contributor Steven Mallas owns shares of Disney, which means he's not inclined to become a Shrek sycophant.