It's back to the future. Last week, AOL
It may not be the return of the Bubble Days, but it looks like a discernable echo.
And this week, there was another interesting dot-com deal: aQuantive
SBI.Razorfish is actually the world's largest interactive agency, providing services such as website designs, portals, and marketing. The firm generated $93 million in 2003 and has major clients like Ford, Kraft, and Microsoft
Founded in 1997, aQuantive is a conglomeration of various Web properties for online marketing and digital media. There are two interactive agencies -- Avenue A and i-FRONTIER. Atlas DMT provides technologies for online marketing campaign management and DRIVEpm provides ad-serving solutions.
aQuantive plans to combine SBI.Razorfish with Avenue A -- a powerful marketing combination. It makes a lot of sense. Avenue A, for example, has marketing that brings visitors to sites, while SBI.Razorfish has expertise in user conversion, as well as keeping users coming back to the site.
Not long ago, many pundits declared the death of online advertising. Well, it has been greatly exaggerated, as the industry is red hot with incredible growth from players like Yahoo!
Fool contributor Tom Taulli is the author of The EDGAR Online Guide to Decoding Financial Statements . He does not own shares in any stocks mentioned.