According to a Hollywood Reporter article, video game giant Nintendo (Pink Sheets: NTDOY) is interested in becoming a player in Tinseltown.
The Japanese company would like to produce some animated films; who could blame the powers that be at Mario headquarters for such a desire? Animation is hot these days, with Shrek and Shark Tale -- both courtesy of DreamWorks Animation, which is slated to go public very soon -- giving Pixar
But the article talked about something even more interesting, in my opinion. Nintendo, you see, has some nifty plans for the next Pokemon film. How about this, kiddies? You bring your new Nintendo DS to the theater and, during specific parts of the movie, you download data coursing wirelessly through the auditorium (exactly how the data is transmitted was not immediately clear)? Does that sound cool or what? Hey, that about sells me on the new portable entertainment device.
Seriously, this kind of interactivity is a value-adding proposition. It is also synergy in its purest form, and I can imagine that the Pokemon/DS project -- if it indeed comes to fruition -- would spur publishers such as Activision and Electronic Arts
This is a forward-thinking, creative approach on the part of Nintendo, and I applaud it; any smart idea to help the company compete with tough nemeses Microsoft
For recent takes on the video game sector, download:
- Sega vs. EA Sports
- Game On for Take-Two
- New Look at Electronics Boutique
- Spidey Spins Web on DS
- Redstone's Love of the Game
- Ogre and Under
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Fool contributor Steven Mallas owns none of the companies mentioned.