I have a tendency to complain bitterly about how slow summer is in the world of business news and events, but I have to admit, Amazon.com
The recent news about Shutterfly, of course, is nothing new or groundbreaking compared with some other recent initiatives. Amazon certainly has its e-commerce crown down pat, providing scads of items and services both utilitarian and unexpected. (For example, Amazon's recently announced forays into short films and short stories make it much more complex than your average retailer, as it takes advantage of the myriad ways digital media matters these days.)
Digital photography has been a screaming success with consumers, with many companies trying to get into the game in different ways. Just think of Google's
Regardless, it's just one more service that Amazon offers on its site, making it of course one of the premium names in e-commerce and solidifying its good name as a mall-type online entity. Through Shutterfly, not only will customers be able to enhance their pictures, order prints, and share their pictures online, they will be able to custom-order photo cards, calendars, T-shirts, mugs, and a variety of other products featuring their own photographic artwork.
Meanwhile, although its agreement with Shutterfly is a new one, many of you very likely know that Amazon's Camera & Photo area has long offered digital photo processing. Therefore, the real story here very well might be the fact Amazon previously had Eastman Kodak
Kodak continues to struggle with its challenge to transform its business for the digital age. Indeed, Kodak's latest earnings announcement showed its continued battle to move into digital, along with faster-than-expected decay of its traditional film business. For Amazon, things are business as usual; however, it seems Amazon's switch to Shutterfly highlights Kodak's continued struggles with the new digital age of photography.
For related articles, see the following Foolish content:
- Amazon puts on its shorts.
- A9.com searches get streetwise.
- Revisit Amazon's most recent quarterly earnings.
- Or, take a look at Kodak's most recent quarter.
Alyce Lomax does not own shares of any of the companies mentioned.