But Take-Two is set to move ahead and leave that episode in the past. On Oct. 18, it will release Grand Theft Auto: San Andreas Special Edition, rated M for "Mature," for Sony's
Shareholders were not happy with Take-Two's blunder on the latest Grand Theft Auto game. Yet as Nathan Alderman pointed out, you have to consider the publicity angle of the whole debacle. Not only does labeling something as taboo automatically cause kids to want something even more than before (or even want something they never wanted in the first place), but it also advertises the brand to a clientele that might not even have heard of it otherwise. I'm sure there will be a lot of adults new to the edgy universe of Grand Theft Auto come Oct. 18.
And that should help Take-Two breathe new life into San Andreas and sell lots of units. The holiday season is going to be competitive and challenging for software companies, especially since it will segue into the next console cycle with the dawn of the new Xbox. Take-Two is probably looking forward to having its ace in the hole fresh off the summer hype and ready for Christmas.
So, with the special edition of San Andreas set to hit stores in a few weeks, Take-Two stock might see a recovery. I prefer other stocks in this area, like Motley Fool Stock Advisor recommendations Electronic Arts
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