Vincent Kennedy McMahon was not allowed to mention the USA Network on the recent final broadcast of RAW on Viacom's
Since USA is part of General Electric's
Back in April, I wrote about WWE's impending switch to the new cable channel. The tone of that piece was a bit cautious. Was merely changing networks going to change WWE's fortunes? I'm sticking with the essential core of that thesis: The biggest driver for the company's television products will be creative and engaging storylines, not a switch to a new media berth.
Yet I have to admit that my gut feels a sense of excitement about this coming Monday's special three-hour premiere. The company's last earnings report indicated that the nation's cyclical interest in wrestling might be swinging back toward McMahon's favor. I have to wonder whether the spectacle surrounding the return to the USA Network might fuel higher viewer levels, pay-per-view buys, merchandise sales, and live attendance.
WWE has a fervent audience from which it can mine a lot of cash. In fact, the company's free cash flow doubled last quarter. If WWE takes full advantage of its return to the USA Network and exploits all the hoopla to the proverbial hilt, then shareholders may have a nice stock storyline to look forward to.
Hey, Roddy! Get into the Fool's Pit:
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