Many women's apparel retailers didn't fare too well in July's summer heat, but bebeStores
bebe reported a 10% increase in same-store sales for July, more than twice what analysts expected from the retailer. That was an impressive showing, considering that retailers like Chico's
As investors, we know not to place too much emphasis on monthly same-store sales figures; one financial metric does not an investment thesis make. (I wrote about some of the issues currently surrounding same-store sales data last month.) But same-store sales figures do help us better assess a retailer's current performance. Given the market's going consensus that July's heat -- and perhaps the financial pressures we keep hearing so much about -- kept shoppers at home more often, there's something to be said for bebe's extremely impressive jump in same-store sales for the month.
bebe wasn't up against easy comparisons, either. In July of last year, its same-store sales rose a whopping 25%. This year, bebe's total July sales increased 21.4% to $37.4 million.
I was compelled to examine bebe's most recent quarter because it seemed to be doing better than many of its peers, especially since this year has been tough for many retailers. While bebe has had its ups and downs, it's historically a well-run company. Fool co-founder Tom Gardner is familiar with bebe, and he's recommended the stock for Motley Fool Stock Advisor subscribers.
Some of the most interesting retailers can excel even when times are tough, and bebe's latest same-store sales may have earned it a place on investors' watch lists.
Shop around for more on bebe by reading the following Foolish content:
- What a cute bebe.
- Earlier in the year, bebe had a bumpy ride.
- Check out one Fool's perspective on bebe in January.
Alyce Lomax does not own shares of any of the companies mentioned.
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