Scarcely a day goes by when Google
It would be easy to dismiss the move as simply another feel-good initiative aimed at demonstrating to the public that the company is fulfilling its mission of "organizing the world's information and making it universally accessible and useful," but that would miss the more strategic thinking behind the project.
Google for Educators is chock-full of useful information. It shows teachers how to use Google Earth and explains how the tool can help students better understand how economics, demographics, and even global climate change can impact geography. It also illustrates how teachers can incorporate Google videos in order to make classroom lessons more appealing to students, who are increasingly comfortable with multimedia presentations.
The opportunities don't stop there, though. The site also explains how Google SketchUp and its modeling software applications can be used to engage students in a more interactive way, while its lessons on its on Google Blogger and Google Calendar outline how those tools can be used to share class notes and set up schedules that students -- and their parents -- can easily use and follow.
In short, the site really is a helpful tool for educators -- and from a business perspective, it's an even smarter move. If the site can introduce and familiarize teachers to Google's many tools, it will have essentially created a built-in legion of Google promoters who have access to one of the largest, fastest-growing, and most economically important segments in society: students.
And if these students become comfortable with Google's tools and not those of its competitors -- such as Microsoft
Interested in other Google-related Foolishness?
Microsoft is an Motley Fool Inside Value recommendation.
Fool contributor Jack Uldrich realizes it is probably just a matter of months before his own kindergarten-aged son is more proficient on Google than he is. He owns stock in Google. The Fool has a strict disclosure policy, which you can google or find here .