The budding streaming platform just might more than offset weakness brewing on other media fronts.
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News & Analysis: Fox Corporation
There are two potential catalysts to spark the stock's growth.
CEO Lachlan Murdoch is calling it a billion-dollar opportunity, but that's only about half of what could be in the cards.
Comcast had a chance to pull ahead in the AVOD market, but not enough of the right consumers are responding.
Advertisements delivered via streaming platforms are far more effective than conventional cable's scattershot ad approach.
This year accelerates a major shakeup for the video entertainment business, even if it was spurred by the coronavirus pandemic.
Consumers are starting to test drive ad-supported alternatives in a big way, and liking them enough to ditch paid services.
The streaming ad industry has come up with some very cool tools in very short order.
How much is too much in AVOD?
There's value in AVOD and Fox Corp. didn't want to miss out on the growth opportunity.