On Nov. 2, SINA (NASDAQ:SINA) released third-quarter earnings for the period ended Sept. 30.

  • Read the full analysis on SINA's numbers here.
  • The increase in net sales was driven by a 42% increase in advertising revenues.
  • Gross margin declined 336 basis points as a result of 53% increase in advertisings costs.
  • SINA is currently rated three stars in the Motley Fool CAPS service.

(Figures in thousands, except per-share data)

Income Statement Highlights

Q3 2006

Q3 2005

Change

Sales

$56,059

$49,624

13%

Net Profit

$10,719

$9,093

17.9%

EPS

$0.19

$0.16

18.8%

Diluted Shares

58,419

58,774

(0.6%)



Get back to basics with a look at the income statement.

Margin Checkup

Q3 2006

Q3 2005

Change*

Gross Margin

64.24%

67.60%

(3.36)

Operating Margin

18.59%

18.50%

0.09

Net Margin

19.12%

18.32%

0.80

*Expressed in percentage points.

Margins are the earnings engine. See how they work.

Balance Sheet Highlights

Assets

Q3 2006

Q3 2005

Change

Cash + ST Invest.

$345,343

$288,636

19.6%

Accounts Rec.

$42,064

$32,908

27.8%



Liabilities

Q3 2006

Q3 2005

Change

Convertible Debt

$100,000

$100,000

0%



Learn the ways of the balance sheet.

Cash Flow Highlights

SINA, show us the money!

Find out why Fools always follow the money.

Related companies:

  • NetEase.com (NASDAQ:NTES)
  • Sohu.com (NASDAQ:SOHU)
  • Yahoo! (NASDAQ:YHOO)

Related Foolishness:

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Fool by Numbers is designed to give you the raw earnings information in a timely fashion, putting all the numbers you need in one easy-to-read place. But at The Motley Fool, we believe numbers tell only part of the story, so check Fool.com for more of our in-depth discussion of what the numbers mean. This data has been provided by Netscribes. To provide feedback on this article, please click on the "feedback" button below.