Growth on CBS' Schedule?

CBS (NYSE:CBS) reported results for its fourth quarter and fiscal year this morning. Are this media company's latest earnings daytime fluff, or worth a spot on the evening news?

For the quarter, CBS increased overall revenues by 2% to $3.9 billion. Operating income was $681.5 million, compared to a massive loss of $8.8 billion in the previous year's quarter, due to significant non-cash impairment charges. Net income from continuing operations came in at $0.43 per diluted share, versus a net loss of more than $12 per diluted share in the year-ago period. On an adjusted basis, the per-share earnings become $0.60 versus $0.42, good for a 43% gain.

Those quarterly figures aren't bad at all. However, as Rick Munarriz pointed out in a previous article, they show that CBS isn't for investors angling solely for rocketing top-line achievement. Instead, they suggest that CBS is out to grow its bottom line. For the year, we again see a piddling increase in revenues, but on an adjusted basis, net income from continuing operations grew 19% to $1.85 per diluted share, compared to $1.55 per diluted share in the prior fiscal year.

Income investors have most likely noticed that CBS is definitely into sharing the wealth. Unlocking the company's cash-generating potential was one of the major reasons for the former Viacom's (NYSE:VIA) spinoff of CBS. The company announced yet another dividend increase this quarter, hiking quarterly payments 10% to $0.22 per share.

In addition, CBS wants to repurchase $1.5 billion of its own stock. Talk about having faith in your own performance! CEO Leslie Moonves surprised few when he said that the buyback and dividend raise signal confidence in future cash flows. Free cash flow for the year, adjusted for discontinued operations, increased 8% to $1.6 billion. With this level of cash generation, CBS can easily meet its dividend obligations.

It's been an exciting year for CBS. Besides the dividend increases, CBS sold off its theme-park business, merged its UPN operations with Time Warner (NYSE:TWX) to form the ultra-hip CW, and has been reducing its exposure to the radio industry by selling off stations. (One deal was struck with Entercom, while another transaction was conducted with Peak Broadcasting.) These moves all make sense, since radio probably doesn't represent the highest growth potential for CBS. Indeed, even Disney (NYSE:DIS) decided that its radio assets were ripe for a strategic move when it entered an agreement with Citadel Broadcasting last year.

Most recently, CBS made headway in getting cable operators to pay up for rebroadcasting its programming. This kind of income stream is important for ABC, General Electric's (NYSE:GE) NBC, and News Corp.'s (NYSE:NWS) Fox. It helps to put the networks on more equal footing with cable channels, since the latter get paid by the cable companies that carry their programming.

I've stated before that I favor Viacom over CBS, because I like the prospects of the former company's MTV brand. Still, I have to admit that I'm warming up to CBS. With bottom-line growth, dividend increases, share buybacks, and a 2.8% yield based on the current stock price, how can I not? At present, this media company offers an eyeful of long-term potential.

The Foolish broadcast continues:

• CBS' Ship Comes In
• Eye on CBS
• CBS Cashes In: Fool by Numbers

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Fool contributor Steven Mallas owns shares of Disney and General Electric. As of this writing, he was ranked 16,184 out of 23,493 investors in CAPS. The Fool has a disclosure policy; no viewer discretion needed.