Supermarket chain Kroger
The fourth-quarter results from the grocery chain underscored its strength in challenging industry titan Wal-Mart
One analyst cheekily referred to it as the "black death effect," in that whenever Wal-Mart moves into a market, most competitors die, but not everyone. If you're still standing after two years you are likely stronger than before.
Kroger demonstrated that it's apparently immune from the Wal-Mart plague. Sales in the quarter rose over 14%, boosted in large part by an exceptionally strong extra retail week. Indentical-store sales -- which Kroger defines as stores open for at least five quarters without expansion or relocation -- grew 5.3% over last year, excluding the benefit of fuel sales. Profits far exceeded analyst expectations, coming in at $384.8 million. The $0.54 per-share results enjoyed a $0.07 per-share benefit from the extra week, but that had been factored into Kroger's estimates, as well as analyst forecasts. The supermarket, though, thought the gain would only amount to $0.05 per share.
The supermarket is taking on Wal-Mart on its own turf. It competes against the discount retailer's supercenters in 32 markets and found that its market share increased by 75 basis points in 2006. Wal-Mart operates 1,000 of its 2,257 supercenters in these markets, and Kroger was able to steal share from the discount king in 26 of them. Kroger is expanding its Marketplace store concept, where it sells not only groceries, but also furniture, appliances, and home furnishings, with some locations featuring some of its own Fred Meyer's jewelry stores, a Starbucks
Kroger's continues to expand its organic foods segment, in both produce and meat, and continues to see good customer acceptance of the category. It still faces tough competition there from Whole Foods Markets
Expanding its presence by keeping prices low to compete with Wal-Mart, while venturing into organics that are dominated by Whole Foods, could have been a tricky maneuver. Yet operating margins actually grew year over year to 4.1% as it reduced its overhead, at the same time boosting sales.
Six months ago, I had identified Kroger as my favorite grocery chain among choices like Safeway
For more these produce peddlers, check out:
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Fool contributor Rich Duprey owns shares of the black death Wal-Mart but does not own any of the other stocks mentioned in this article. You can see his holdings here. The Motley Fool has a disclosure policy.
