Have oven, will bake.

Subway announced that it will be introducing pizzas to the menu at nearly two-thirds of its more than 20,000 restaurants later this year. A sandwich shop serving up personal-size pan pizzas? It's not all that absurd. Even Panera (NASDAQ:PNRA) rolls out its thin-crust Crispani pies after 4 p.m. at many of its locations.

Making it possible at Subway is the company's move to add TurboChef (NASDAQ:OVEN) ovens two years ago to match rival Quizno's with its toasted subs. Does this mean we're going to see the legendary BMT sandwich in pizza form? Will the pies be healthy enough to keep up with Subway's image as the health-conscious choice in quick-service dining? We'll have to wait and see on those fronts.

Like Panera's move, Subway adding pizzas is a way to draw in a larger dinner crowd. Contrary to popular belief, this isn't likely to disrupt business at Domino's (NYSE:DPZ) or Papa John's (NYSE:PZZA). Home delivery of full-size pies caters to an entirely different segment than the smaller pan pizzas patrons will be able to get in a few months at Subway.

The one company that probably stands to gain the most from the potential success of baked pizzas at Subway would be TurboChef itself. The company has been on a roll lately (no pun intended). The Subway account is a huge deal, but so is the more recent move by Starbucks (NASDAQ:SBUX) to install 1,200 TurboChef commercial ovens at select locations to test warm breakfast items and sandwiches. There is clearly room to grow at Starbucks. There may also be room to grow at Subway if the expanded use leads to the installation of additional or replacement ovens.

Things could get interesting as things start to heat up -- this time the pun is clearly intended -- for TurboChef.

For more on restaurants for the lunchtime crowds, check out:

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Longtime Fool contributor Rick Munarriz can actually walk to two Starbucks from his home, but he's still not much of a coffee sipper. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.