With a title like Finding the Next Starbucks, how could an investor look the other way? Michael Moe's book caught my attention, not to mention a couple of clicks on my Amazon account. I'm an easy target for these kinds of things, but in this case, Moe did a fine job.
Moe has credibility to spare. He's the CEO and co-founder of ThinkEquity Partners, and he was once a director of global growth stock research at Merrill Lynch. Back in 1992, he had the prescience to invest in the IPO of Starbucks
Like any good analyst, Moe crunches numbers on the top-performing stocks for different periods in history. From this data, he tries to find common themes. Among the top 25 performing companies of the past 10 years, Moe found that the average market caps at the start roughly equaled $199 million. In the world of Wall Street, this is definitely a small cap -- maybe even a microcap.
These types of stocks usually have minimal analyst coverage, and they target poorly understood markets. To find the big winners, Moe says, you need to think like a venture capitalist (VC), seeking "megatrends" -- markets poised for an overwhelming wave of growth. Megatrends powered the rise of railroads, autos, mainframes, PCs, the Internet, and so on.
A big chunk of Moe's book discusses these megatrends, including open source, private education, online personalization, and even spiritual products. Along the way, he provides excerpts of interviews with thought leaders such as Mike Milken, Salesforce.com's
Once you've spotted megatrends, Moe recommends the Four Ps: people, product, potential, and predictability. While part of his analysis requires some calculations, his approach is fairly subjective. He tries to identify companies that "own their niche" and "introduce proprietary products." (As Berkshire Hathaway's Warren Buffett likes to say, a company needs a moat.)
Another critical element is the business model. Moe wants a company that has a recurring revenue stream. Such predictability is usually a big help in getting Wall Street's support.
Moe also wants to see companies that have "pricing elasticity and control over their margins." For example, over the past 15 years, Starbucks has been able to steadily raise prices despite increased competition.
At the end of the book, Moe provides a variety of case studies that make side-by-side comparisons. Why did Intel
Finding stellar investments is never easy, but Moe does offer lots of useful tools and examples to make the book worthwhile. You still may not find the next Starbucks, but at least you'll have a strong framework for analyzing up-and-coming growth stocks.
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