Van Halen is back, baby. After 22 years, the Van Halen brothers have reunited with original frontman David Lee Roth for a 25-city tour later this year. No, didn't redirect you to Rolling Stone, Variety, or Billboard. There's a Wall Street angle here, and it comes from eyeing the venue list.

A lot has happened in 22 years. I was fortunate enough to have caught the original Van Halen on tour when the rockers hit south Florida. I was just a pimply teen at the time, but my friend somehow managed to score fourth-row seats at the Hollywood Sportatorium.

Yes, back then, concert arenas had simple names. Forum. Coliseum. Local dignitaries got the occasional memorial mention. But these days, corporate naming rights mean big bucks. Rare is the ballpark, NFL gridiron, or NBA court that isn't tied to a major local corporation.

Just try on a few of these Van Halen gigs out for corporate size.





Wachovia Center, Philadelphia

Wachovia (NYSE:WB)


Conseco Fieldhouse, Indianapolis

Conseco (NYSE:CNO)


Target Center, Minneapolis

Target (NYSE:TGT)


Staples Center, Los Angeles


Even deep-discount broker Scottrade will get in on the fun when the legendary quartet storms into St. Louis.

Naming rights don't necessarily bother me. The deals help subsidize the venues. They keep the games and concerts coming. However, if we're going to have a little fun here with the commercialization of large concert halls, why don't we take things one step further. What if Van Halen were to tweak their classic tunes to go with the highest bidder? Let's have Nike sponsor "Jump." Then we can have "Panama," brought to you by the good folks at Yahoo!

Too much? You bet, but don't go thinking it will never happen. We live in a time of product placements, where even public broadcasting is underwritten by brand-building corporations. So it's bound to happen eventually. Really.

I'll wait. And yes, that's another Van Halen song ripe for the branding.

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Longtime Fool contributor Rick Munarriz enjoyed that Van Halen show in the early 1980s, but he's not going out of his way to leave his state to catch the band on the road this time. He does not own shares in any of the companies in this story. He is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool's disclosure policy rocks harder than Eddie Van Halen's hammering on "Eruption."