Newspaper marketing dollars continue to dry up. The sad story continues on page B4.
The Newspaper Association of America is reporting that print advertising at newspapers clocked in at $10.5 billion during the second quarter. The 10.2% slide marks the fifth consecutive quarterly dip.
That's not much of a surprise. The presses are running a little lighter these days. Even Playboy
However, the real shocker in the NAA report is that online advertising accounted for just $795.7 million in revenue for the industry. Sure, it's a welcome 19.3% advance over a year ago, but it's such a small line item that it only managed to turn that 10.2% print advertising slide into an 8.6% decline in overall ad revenue for stateside newspapers.
It's no wonder fledgling publications are running to Yahoo!
And if you dare to connect the dots between newspapers and news broadcasters, this may also suggest why Time Warner's
In short, news reporting is sinking even as it lunges for internal growth catalysts in the murky water. Online advertising heavies like Yahoo!, Google, and Microsoft
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Longtime Fool contributor Rick Munarriz realizes that trees must be loving this. He does not own shares in any of the stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.