As a big Netflix
One of my regular Foolish correspondents, Peter, recently reminded me that Netflix's new Instant Watching feature is still available only for Windows PCs. That leaves users of Apple's
So what's your damage, Netflix? Since Instant Watching launched, Netflix has added new features, like "drag and drop" capability. Rubbing salt in the wound, Netflix announced in August that it had hit 10 million views since it launched the service in January. (That number had also allegedly doubled since July, although long-time Fool Rick Munarriz found the reality behind that press release pretty paltry.) Needless to say, I wasn't among those precious few taking advantage of instant gratification.
Worse yet, Netflix demonstrated a version of Watch Now for the Mac months ago. The technology needed to power it, Microsoft's Silverlight, recently made its public Mac debut. Yet Netflix still keeps Mac fans out of its online screenings.
Netflix has risen to fame on the strength of its innovative, customer-centric service. But its implementation of Instant Watching seems to suggest that some customers just aren't as important as others. I can bet that at least some Mac-using customers suspect that Netflix's profit motive is getting in the way of their happiness. Guess what, Netflix -- it's a huge strategic mistake to make any customers feel like they're low priority, and you're one of those companies that should know better.