Please ensure Javascript is enabled for purposes of website accessibility

Quick Take: Goodbye, Wild Oats

By Tim Beyers – Updated Apr 5, 2017 at 5:30PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Let the closings begin.

Does Warren Buffett buy organic? Not by most accounts. But if he did, he'd soon have to cross a great place off his hometown shopping list, leaving him with Whole Foods Market (NASDAQ:WFMI). On Oct. 28, the Wild Oats natural foods market in downtown Omaha will close its doors permanently.

Buffett and his neighbors can't claim to be surprised. I, too, should have seen it coming when the Wild Oats near my home told shoppers this weekend that it had three weeks of life left.

The closings are part of a restructuring plan put in place when Whole Foods completed its $565 million merger with Wild Oats in August. Last month, co-Chief Operating Officer Walter Robb told Bloomberg that up to 10 stores could be affected. I've heard of at least seven closings so far.

For the stores that remain, there's plenty of work to do. At these locations Whole Foods CEO John Mackey plans to add "jet propulsion" to help revitalize comps back into the double digits.

I'm not convinced that's possible. Wild Oats shoppers have always struck me as a breed apart. But that could be because I shopped at a Wild Oats that specialized in low, low prices -- a sharp contrast to the "whole paycheck" experience of Whole Foods. My local store is now dying.

Goodbye, Wild Oats. It was nice while it lasted. (Sniff.)

Do you agree? Disagree? Let me know.

Whole Foods is a Motley Fool Stock Advisor pick. Check in on all the stocks helping David and Tom Gardner crush the market with a free, 30-day backstage pass to the service. There's no obligation to subscribe.

Fool contributor Tim Beyers owned shares of Whole Foods at the time of publication. The Motley Fool's disclosure policy has been gluten-free for months. Why not try it?

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Whole Foods Market, Inc. Stock Quote
Whole Foods Market, Inc.
WFM

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.