For all the hoopla about the iPhone, Apple (NASDAQ:AAPL) delivered a great quarter on the strength of boring old iPods and computers.

The first full quarter of iPhone sales on the AT&T (NYSE:T) network saw 1.1 million phones sold, which gave Apple $118 million for its share of the revenue. On the other end of that equation, AT&T reported earnings this morning and hardly even mentioned the iPhone in its earnings release.

So the Street-beating, Rick-pleasing performance had very little to do with the new toys and much more connection to the stodgy old iPod, iMac, and MacBook product lines. This back-to-school season was much stronger than the last, with 38% higher revenues from desktop computers and a 42% jump in notebook sales.

iPods pulled in just 4% higher sales than last year because lower prices nearly outweighed 17% unit growth. But the iTunes music and movie store sold 33% more tunes and flicks than last year, and remained the third-largest music distributor in the country ahead of Target (NYSE:TGT) and Amazon.com (NASDAQ:AMZN) but behind Wal-Mart (NYSE:WMT) and Best Buy (NYSE:BBY). Let your balalaika sing what my guitar wants to say about the music industry.

Now, the iPhone might become a solid contributor to Apple's results one day, as the gadget spreads to Britain, Germany, and France this quarter and presumably beyond that thereafter. I still think the company would be better served by taking a page from the playbook of Research In Motion (NASDAQ:RIMM) and selling its phones through several carriers in each market -- but perhaps that's for later.

Ramping up the production line and then spreading out certainly could make sense -- but perhaps Steve Jobs wants to duplicate the single-service lockdown that has proven so effective in the iTunes-iPod symbiosis. I wouldn't presume to know what Jobs is thinking. His company is looking good with or without the iPhone and can afford to take its time developing that strategy.

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Fool contributor Anders Bylund holds no position in any of the companies discussed here. You can check out Anders' holdings if you like, and Foolish disclosure is blowin' in the wind of change.