Yahoo! (NASDAQ:YHOO) is in cahoots with General Electric's (NYSE:GE) CNBC to stream CNBC video content throughout its Yahoo! Finance sites? Well, hot diggity-dog, compadre.
I was just starting to think that TheStreet.com's (NASDAQ:TSCM) Jim Cramer isn't getting enough face time these days. Sure, the Mad Money host is on the air nightly. His likeness will also stare back at you as you stroll through bookstores, and even as you surf through non-CNBC channels, as with his occasional stints on The Colbert Report.
And I've got to tell you that even a talking Jim Cramer bobblehead -- yes, they do exist -- isn't enough to satiate the appetite for mercurial Cramer rants around the clock. Until Cramer bumps Rachael Ray off her recipe-book perch or finds a way to top Soulja Boy on the hip-hop charts, the man can always use a little more exposure.
Turning down the sarcasm, though; this is a sweet deal for Yahoo!. The company is trying to build a heartier video presence; it just announced that it's launching a financial video program called Tech Ticker. Meanwhile, the site is itching to compete with rival Google (NASDAQ:GOOG), which already rules the roost with YouTube, and tech-news hubs like CNET (NASDAQ:CNET), which continues to ramp up its eye candy.
With News Corp.'s (NYSE:NWS) Fox Business Network jockeying for rookie attention, it's a win-win for both Yahoo! and CNBC to pair up and extend their reach. Between the newsy segments that break through the day and the after-hours edutainment (i.e., Cramer clips), it's a perfect fit all around.
You don't need the Cramer bobblehead to nod along in agreement. You know it's a good deal.
Things Yahoo! did during its summer vacation:
