Rick, my dear friend, you kind of get Google
You're worried that a slight downtick in payout ratios might drive ad publishers away, leaving advertisers floundering for an audience. Bah, humbug! Google didn't simply decide to take a bigger slice of the cake last quarter. The margin shift came from a different partner mix.
Big marketing deals like the ones Google recently signed with News Corp.'s
This is where Google is really taking a tire iron to the kneecaps of Yahoo!
Rick, you say you don't like to see Google "fight for scraps like radio advertising or print ads" when it could be going for high-margin online growth instead. Online advertising is a nice start, and it might even become a leading marketing channel in the far future. In the meantime, according to the New Yorker, Big G is shooting for 10% or so of the total global advertising market. It's starting with print and radio ads, along with a foray into television with EchoStar's
It's an ambitious plan, and I think Google has the chutzpah to get it done. Sorry, Rick.
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