In a signal to Google
Apart from Belo's collection of daily newspapers, the company also owns 20 different television stations. Thirteen of those stations will now provide Yahoo! News with breaking video from their news departments to beef up the localized pages on Yahoo!. Both companies will share in the resulting ad revenue.
It's not the first time that Yahoo! and Belo have warmed up to one another. Belo was one of the first companies to join the consortium of newspapers that are combining their local employment classifieds with Yahoo! HotJobs.
The deal with Belo now finds Yahoo! providing local news video segments in 18 of the country's 25 largest metropolitan markets. It's a win-win arrangement, of course. Yahoo! gets to beef up its content offerings. Belo gets the ambassadorial benefits of having its local networks and reporters featured on Yahoo!. The ad revenue, even if it's minimal, will be gravy.
Yahoo!'s growing relationship with old-school media companies like McClatchy
This move is also the right approach. Google has approached media giants like Time Warner's
Will Yahoo! be rewarded for its forward-thinking mettle? Tune in and watch. Film at eleven.
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Longtime Fool contributor Rick Munarriz sees nothing wrong with kicking it old school. He still looks forward to the morning paper and the nightly news, even if it's usually old news to him. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.