Okay, so some film fans don't have an Xbox -- myself included. There's still room for even better deals from the Netflix perspective: Comcast
That said, the Xbox is a big win for Netflix, but hardly a surprising one. CEO Reed Hastings has told us many times that he wants a wide range of streaming options, and the PC version will eventually use a Microsoft Silverlight platform. And oh, by the way, Hastings sits on Mr. Softy's board of directors. From Microsoft's side of the story, the Xbox 360 was always intended to become a media hub rather than a pure gaming platform, and a bonafide movie delivery service gives the company an excuse not to embrace bitter rival Sony's
And don't forget that the rich get richer. The Netflix DVD library may boast more than 100,000 titles, but only 10,000 or so are available for online viewing. Having a few serious distribution options will give the company fresh ammunition in its neverending licensing negotiations with the likes of Walt Disney
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