Isn't it just a matter of time before we discover that TiVo
The digital video recorder (DVR) pioneer got a little cooler this morning, hooking up with Time Warner's
Whether it's streaming clips from Google's
Shareholders may not read too much into this morning's programming deal. They're waiting for the company's quarterly earnings report, due out just after the market closes this afternoon. However, the EW alliance is just one more way TiVo can persuade couch potatoes to go with the name-brand solution.
Could this deal be sweeter? Sure. It would be great if TiVo could team up with Netflix
This deal can also open itself up to other periodicals, like travel zines or home-improvement reads serving up their top choices for niche television.
This isn't the beginning for TiVo, and it certainly isn't the end.
Kill time until TiVo's earnings report:
Longtime Fool contributor Rick Munarriz owns shares in TiVo and Netflix, and is the proud possessor of a TiVo box. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool's disclosure policy always gets a thumbs-up.