No matter what's going on in the market or a specific company's history, there are always reasons to consider buying shares in a business. After all, some of the best opportunities in stocks are born from historically bloody times.

Motley Fool CAPS hosts a boatload of opinions from more than 120,000 members on nearly 5,400 stocks, giving good reasons to own -- or sell -- the stocks.

In the case of online movie rental firm Netflix (NASDAQ:NFLX), a total of 6,440 CAPS members have given a bullish or bearish opinion on the company. Scouring the detailed information packed in pitches and other comments on CAPS, here are three of the top reasons to buy the stock today:

Still making money: While companies like Blockbuster (NYSE:BBI) are flailing in the current economy, Netflix posted a 30% increase in profits in the third quarter, beating analyst expectations. It lowered its acquisition costs for new customers, expects to keep most of its existing ones going forward, and still expects to meet its earnings targets for the year. It also plans to bring in a bit of additional revenue from Blu-ray disc subscribers by raising rates on the high-definition format.

Adapting to change : Although it was a trend many thought would kill the company, Netflix is moving to meet demand for streaming movies and has partnered with Microsoft (NASDAQ:MSFT) to stream movies through the Xbox 360. It has also paired up with TiVo (NASDAQ:TIVO), Samsung, and LG to stream through their boxes and even has a dedicated player, manufactured by Roku, on the market.

Expanding content and reac h: Netflix's available market is larger now that it finally made its streaming service available to Apple (NASDAQ:AAPL) Mac users. It has beefed up its content significantly with a recent deal for movies from the Starz library and has also partnered with Disney (NYSE:DIS) and CBS (NYSE:CBS) to offer several TV shows through Netflix streams.

Of course, there's a lot more devil in the details of these buy-side opinions, which is why CAPS is such a great resource to check and balance your own analysis. You can read the bullish and bearish sides to Netflix and every other stock. To see what the very best CAPS members are saying now about Netflix, just click on over to Motley Fool CAPS and have a look. It's all free, and your opinion is most welcome.

More Foolishness:

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Fool contributor Dave Mock has three good reasons he should always control the TV remote. He owns no shares of companies mentioned here. Microsoft is an Inside Value pick. Netflix, Disney, and Apple are Stock Advisor picks. The Fool's disclosure policy collects belly-button lint.