Stupidity is contagious. It gets us all from time to time. Even respectable companies can catch it. As I do every week, let's take a look at five dumb financial events this week that may make your head spin.
1. In the Flame of love
As much as I admire a company that doesn't take itself seriously and is willing to take marketing risks, there comes a point when edgy marketing, in the form of real products like Xbox games, ketchup-flavored potato chips, and now novelty fragrances, derails a brand.
Ronald McDonald is certainly creepy in his own right. But unlike the unsettling, plastic-headed King, he's never had to stoop to pitching Axe-like colognes while lying practically naked on a bearskin rug. Sorry, BK. I get the joke, but I think I just lost my appetite.
2. Kicking aft
You know what makes me sick? CEOs who stretch the truth. Then again, when we're talking about the helmsman of the world's largest cruise-ship operator, I guess I should make that "seasick."
"Achieving increased fourth quarter earnings is a significant accomplishment considering the challenging environment," Carnival
The cruise line posted a profit of $371 million for the quarter, just ahead of the $358 million it earned a year ago. However, the company also scored a $31 million gain in the sale of its Queen Elizabeth 2 ship during the period. In other words, it wasn't a "significant accomplishment" -- just a boat sale.
3. Grand theft autumn
When Take-Two Interactive
Gee, $25.74 is starting to look pretty good now. Shares of Take-Two fell into the single digits yesterday after a bleak fiscal 2009 outlook. The company behind this year's Grand Theft Auto IV blockbuster is now looking to earn no more than $0.20 a share in its new fiscal year. Analysts figured the company would be good for $1.26 a share in adjusted profitability for the year.
Ouch! Do me a favor, publicly traded companies: Read the Microhoo manual. If you're going to turn down a buyout offer, at least make sure that you have something better to offer on your own.
4. The irony is in the name
I'm kidding, of course. Yahoo! is doing more than that to get its displaced ex-Yahooligans employed elsewhere. However, why isn't Yahoo! more patient with its social-networking sites? This is the second such site Yahoo! has killed within a year of its launch, after it smashed Mash this summer.
I get it. If a site isn't performing as expected, snuff it out quickly. However, if Yahoo! used the same approach with its CEOs, do you think that Terry Semel and Jerry Yang would have lasted as long as they did? No way. Spinal Tap drummers would last longer.
5. Ay, ay, iPhone
If you can't beat 'em, app 'em. There's a new free program in Apple's
So what exactly is Microsoft doing backing the iPhone? Doesn't it know that it's helping out a rival? Sure, Microsoft has no problem profiting from Apple's success when it can. Microsoft Office is one of the most popular Mac programs. However, doesn't it realize the long-term harm of making Apple -- and everything from its operating system to its Safari Web browser -- more popular?
Don't assume I'm letting Apple off easy this week. I may as well split this fifth trophy in two, as long as the Mac daddy is around. What was Apple thinking in announcing that next month would mark its final appearance at the annual Macworld Expo? Will Steve Jobs really cede his customary keynote speech to subordinate Phil Schiller?
Apple's stock got slammed on the news, and rightfully so. You don't spring news like this on the market. If you don't have a succession plan, you deserve to get mashed into applesauce.
Let's beat the dumb drum:
Microsoft is a Motley Fool Inside Value recommendation. Take-Two Interactive Software is a Motley Fool Rule Breakers selection. Electronic Arts and Apple are Motley Fool Stock Advisor recommendations. Try any of our Foolish newsletters today free for 30 days.
Longtime Fool contributor Rick Munarriz is a fan of dumb and smart business moves. Investors can learn plenty from both. He does not own shares in any of the stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.
More from The Motley Fool
Here Are My 3 Top Trades for 2018
If you're not sure what stocks to own in 2018, consider starting with these three ideas.
Microsoft Earnings: Will Strong Growth Persist?
Can strong growth in cloud services and Office 365 help revenue rise nicely in Q2?
2 Great Stocks You Can Buy and Hold Forever
Both of these stocks have positioned themselves for nearly limitless growth potential long into the future.