FareChase fans, your travel site is leaving without you.
"NOTICE: FareChase will no longer be available after March 25th. You can continue to find great deals on flights, hotels, and cars on Yahoo! Travel."
Yahoo! and search-engine superstar Google
The rub is that FareChase could've been a contender. Who doesn't love to find great travel deals? The best-performing travel-related site is "Name Your Own Price" specialist priceline.com
Besides, wasn't the big rumor last week that Google was going to gobble up Expedia
Maybe Yahoo! is looking at things the same way. Instead of trying to drop potential travelers on a specific provider's doorstep, maybe Yahoo! finds it more lucrative to be a free agent. And even if FareChase has promise as a potential lead generator, there has to be more to life than being a poor man's Kayak.com.
Yes, the travel industry is in a funk right now, but one shouldn't understate the power of a big-ticket sector like this. Analysts may be weary of profitless players such as Travelzoo and Orbitz Worldwide
Portals that are scaling back will only surrender more market share to the travel-industry leaders. So have a nice trip, Yahoo!. Send me a postcard when you find the courage to stand still and be counted.
Other ways to fly higher:
Longtime Fool contributor Rick Munarriz has been booking travel online since the 1990s, but he owns no shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.