If you're feeling good about the market, you're not alone. Take my hand as we go over some of this week's more uplifting headlines.

1. Hasbro is no has-been
Well played, Hasbro (NYSE:HAS). The toymaker posted better-than-expected results on Monday, with earnings of $0.32 a share before the dilution caused by a recent cable television deal.

Forget about Hasbro as a television star, though -- it's already a movie star, with the Transformers sequel reigning as this year's biggest blockbuster and G.I. Joe hitting a multiplex near you next week.

Potato head analysts figured that Hasbro would earn just $0.23 a share for the quarter, after ringing up a profit of $0.25 a share a year earlier.  

Hasbro's revenue also inched higher for the quarter, something that didn't seem likely in this crummy economy.

2. BMW stands for "Better Model Working"
Sirius XM Radio (NASDAQ:SIRI) is teaming up with BMW to give buyers of certified used cars a three-month trial of the satellite-radio service.

That's the right thing to do. If used cars already have inactive satellite receivers wedged into their dashboards, then arming BMW with financial incentives to drum up demand is perfect. These are incremental subscribers, at a time when Sirius XM is shedding more subscribers than it's signing up.

3. Cool beans, Seattle
It's fitting that Starbucks (NASDAQ:SBUX) was offering free pastries on Tuesday, because I think it just fed its shareholders a turnover.

Shares of the java heavy percolated higher after posting better-than-expected quarterly results. I can bellyache about the 5% dip in comps or the store closures. However, since I'm usually so easy to knock Starbucks for silly moves -- like aping the trend McDonald's (NYSE:MCD) set this summer with free iced mochas, by rolling out this free-pastry promo -- I owe it to the bean baron to applaud when it impresses.

How the heck did Starbucks manage to inflate its operating margins as store traffic fell, especially when those who did show up spend less than they did a year ago? Clearly, the company lived up to its cost-cutting promises. You don't expect a company that prides itself on providing a premium beverage-sipping experience to nail the belt-tightening on the first pull, but Starbucks did it.

4. Throwing lupus for a loop
Shares of Human Genome Sciences (NASDAQ:HGSI) nearly quadrupled on Monday -- up 277% -- on good news for its promising treatment of systemic lupus erythematosus. More patients being given Benlysta are faring better than those simply receiving the placebo.

The drug still needs to pass the third and final phase of its clinical trials, but the upbeat study is obviously encouraging. Investing in biotech stocks isn't for the squeamish, but the gamble pays off nicely when things work out well -- as they have in this case.

5. An iPhone a day keeps the bears away
It may have been easy to predict a market-thumping quarter out of Apple (NASDAQ:AAPL). The company has consistently clocked in ahead of the pros for years. However, this week's quarterly report was special.

For starters, analysts were expecting Apple to earn just $1.16 a share, after checking in with a profit of $1.19 last year. In other words, Wall Street was braced for a bottom-line dip. Instead, Apple topped both targets, by earning a whopping $1.35 a share.

The iPhone's success is a major reason for the showing. Despite the pesky presence of new BlackBerry models and the introduction of Palm's (NASDAQ:PALM) Pre, Apple moved 5.2 million iPhones during the quarter.

That's a big number, and consider that the new iPhone 3GS didn't hit the market until the final month of the quarter. Then consider that Apple doesn't recognize iPhone revenue right away. The company breaks it down and accounts for it during the course of the smartphone's economic life.

In short, this is the good news that keeps on giving for Apple.