The transitional dot-com giant is paying $80,000 for the OMG.com domain name, according to Domain Name Wire.
OMG -- which any IM or texting jockey will quickly recognize as the acronym for "Oh my God" -- is a nice catch for Yahoo! It runs a slick entertainment and gossip site at its omg.yahoo.com subdomain, and this deal will give OMG a domain name of its own.
This is sweet timing for Yahoo! News Corp.'s
The purchase is a surprise, though, especially considering that Yahoo! has been retreating over the past year. It has shuttered sites, consolidated others, and even sold the valuable contests.com domain name.
Sites that focus on celebrity snapshots and chatter are also tricky to monetize, since consumers don't go there to buy things. This is a move that will fortify Yahoo!'s display-advertising strengths, but it won't make a dent in the more lucrative paid-search niche, where Google
It's still a great move, though. Celebrity sites tend to have short domain names. Beyond TMZ.com, Time Warner's
You're a star, Yahoo! Don't slip on the red carpet this time.
The world according to Yahoo!:
Longtime Fool contributor Rick Munarriz wonders whether OMG.com could give us the birth of "Overthrow My Google" instead. He's kidding. Really. He owns no shares in any of the stocks in this story and is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.