Please ensure Javascript is enabled for purposes of website accessibility

Is Blackstone the Next Disney?

By Rick Munarriz – Updated Apr 6, 2017 at 12:47AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The private-equity firm snaps up the Sea World and Busch Gardens chains.    

The buyout chatter was true. Blackstone Group (NYSE:BX) is buying the 10 Busch Entertainment theme parks that InBev begrudgingly acquired when it snapped up Anheuser-Busch.

One of Blackstone's buyout funds will pay $2.3 billion for the parks as well as $400 million in capped future park earnings.

Blackstone is getting plenty of popular attractions in the deal, anchored by the Sea World and Busch Gardens theme-park chains. It will go well with other Blackstone fund stakes that include Legoland, Madame Tussauds, and half of the Universal Orlando resort.

Unlike regional operators Cedar Fair (NYSE:FUN) and Six Flags, most of Blackstone's properties are year-round getaways. It's picking up an enviable collection of tourist magnets, but are they enough to take Disney (NYSE:DIS) head-on in Florida and California?

The possibilities are endless now that Blackstone owns all of the major Central Florida theme parks outside Disney's massive resort. It probably won't be long before annual passes are offered that cover all of the gated attractions. It's also now just a matter of time before Legoland Florida becomes a reality. At the very least, a scaled-back Legoland will probably open within many Busch parks.

So will Blackstone be the next Disney? No. It can't. All it owns are the parks. Disney's empire includes cable channels, cruise ships, and movie studios, too. Disney's parks provide a profitable way for the family-entertainment giant to market and expand their character properties. This summer's $4 billion deal to acquire Marvel Entertainment (NYSE:MVL) will only help in that regard.

Blackstone isn't as fortunate. It will have to run its theme parks as standalone businesses. Instead of building on proprietary characters outside Sea World's Shamu, it will have to fork over licensing fees to content creators. This is the same reason it didn't make a lot of sense for the character-rich CBS (NYSE:CBS) to sell its Paramount Parks chain to Cedar Fair three years ago. Universal Orlando is going to have a banner year when its Harry Potter attraction opens in 2010, but the real beneficiaries are likely to be movie maker Time Warner (NYSE:TWX) and New York publisher Scholastic (NASDAQ:SCHL).

This doesn't necessarily make Blackstone's purchase of Busch Entertainment a bad one. Cedar Fair has run a successful park chain for decades without dabbling in content creation. Blackstone will, however, have to operate its parks as isolated moneymakers. But as long as it continues to invest in new rides and experiences to keep the turnstiles clicking, InBev's loss will surely be Blackstone's gain.

Do you think Blackstone acquisition will make the Busch Entertainment parks better or worse? Share your thoughts in the comment box below.

Walt Disney and Marvel Entertainment are Motley Fool Stock Advisor picks. Walt Disney is anInside Value recommendation. Try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz enjoys taking his family on coaster treks over the summer. He owns shares in Disney and is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.  

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

The Blackstone Group L.P. Stock Quote
The Blackstone Group L.P.
BX
The Walt Disney Company Stock Quote
The Walt Disney Company
DIS
$98.12 (-1.39%) $-1.38
Time Warner Inc. Stock Quote
Time Warner Inc.
TWX
Paramount Global Stock Quote
Paramount Global
PARA
$19.66 (-2.53%) $0.51
Cedar Fair, L.P. Stock Quote
Cedar Fair, L.P.
FUN
$40.08 (-0.99%) $0.40
Scholastic Corporation Stock Quote
Scholastic Corporation
SCHL
$30.82 (-7.77%) $-2.60
Marvel Entertainment, LLC Stock Quote
Marvel Entertainment, LLC
MVL.DL

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.