Based on the aggregated intelligence of 145,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, cleaning products maker Clorox (NYSE:CLX) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Clorox's business and see what CAPS investors are saying about the stock right now.

Clorox facts

Headquarters (Founded)

Oakland (1913)

Market Cap

$8.43 billion


Household products

Trailing-12-Month Revenue

$5.44 billion


Chairman/CEO Donald Knauss (since 2006)

CFO Daniel Heinrich (since 2003)

Return on Capital (Average, Past 3 Years)



$237 million / $3.17 billion

Dividend Yield



Procter & Gamble (NYSE:PG)

Colgate-Palmolive (NYSE:CL)

CAPS Members Bullish on CLX Also Bullish on

Johnson & Johnson (NYSE:JNJ)

General Electric (NYSE:GE)

CAPS Members Bearish on CLX Also Bearish on

Starbucks (NASDAQ:SBUX)

Citigroup (NYSE:C)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 95% of the 529 members who have rated Clorox believe the stock will outperform the S&P 500 going forward. These bulls include lobbyist72 and georcole.

Two months ago, lobbyist72 tapped Clorox as a super-safe way to come clean: "Solid, Solid, Solid. If I was on a desert island for 5 years I would not worry about losing money with this stock. Great yield, solid brand name and good future growth with Green Works."

In a pitch from last month, georcole elaborates on the sanitary situation:

[H]ospitals and nursing homes will continue to grow and expand. As they grow, they will use more bleach to make sure that they are clean and sterile. ... Can the average person even name another brand of bleach? It might not be the biggest moat in the world, but being number one, with no obvious competitors except "store brand", it is a pretty good moat to me. Nothing says clean like Clorox. The Center for Disease Control is now recommending Clorox to clean [clostridium difficile] rooms in hospitals and nursing homes.

What do you think about Clorox, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. The CAPS community is waiting to hear your opinions. CAPS is 100% free, so get started!

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Clorox, Procter & Gamble, and Johnson & Johnson are Motley Fool Income Investor picks. Starbucks is a Stock Advisor selection, and the Fool owns shares of it. The Fool's disclosure policy always gets a perfect score.