Can Pabst Blue Ribbon beer maintain the chic image that the recession is apparently giving it? Like Wal-Mart Stores
A Fortune article on CNN Money looks into the underdog cachet of Pabst Blue Ribbon. Marketing plays a role:
PBR still does minimal marketing, which continues to be part of its allure. And what little marketing the company does do has a distinctly non-traditional feel: PBR fans have a chance to win beer for a year and a cash prize when they enter their Pabst-inspired art in the company's annual art contest.
Pabst Blue Ribbon, now owned by a charitable trust, is for sale. Go to buyabeercompany.com, make a pledge, and you could wind up with "a crowdsourced certificate of ownership suitable for framing as well as enough beer to match your pledge," according to the would-be investors behind the deal.
Should fellow liquor companies Diageo
Scroll down and let us know what you think in the comments box below. For each post, the Fool will donate $0.10 to the Thurgood Marshall Academy in Washington, D.C., in furtherance of financial literacy.
Fool online editor Kris Eddy owns no shares of any stocks mentioned in this article. Wal-Mart is a Motley Fool Inside Value recommendation Diageo is an Income Investor pick. Fortune Brands is a Stock Advisor recommendation. Try any of our investing newsletters free for 30 days. The Fool has a disclosure policy.