If the showroom at CES represented a battlefield -- where hundreds of consumer electronics and technology companies were pitted against each other -- then Broadcom (NASDAQ:BRCM) was an arms merchant selling its wares to combatants of all stripes.

Google's (NASDAQ:GOOG) Nexus One smartphone? It contains a Broadcom Wi-Fi/Bluetooth "combo chip" that costs $8.20, according to iSuppli. Not too different from the Broadcom Wi-Fi/Bluetooth/FM Radio chip found in Apple's (NASDAQ:AAPL) iPhone 3GS, or the Wi-Fi/FM chip in the iPod Touch.

Haier's first Blu-Ray players for the U.S.? They run on Broadcom silicon ... just like Blu-Ray players from Samsung, LG, and Best Buy's (NYSE:BBY) Insignia line. What's more, the average dollar value of Broadcom's content in these devices is likely to rise going forward, with these players increasingly shipping with Wi-Fi in order to access content from Netflix (NASDAQ:NFLX), Pandora, and other online media services.

Chances are that some of the 3-D TVs grabbing headlines at CES also had a Broadcom chip or two inside. Thus far, the company's managed to get its chips into TV sets from the likes of Sharp, LG, and Vizio. And as with the Blu-ray player market, the potential for growing chip content per box is definitely there, because of the additional processing power needed by 3-D sets and a growing number of 2-D and 3-D sets being equipped with Wi-Fi and/or Bluetooth.

To top it all off, Dell (NASDAQ:DELL), like Hewlett-Packard (NYSE:HPQ) and Acer before it, introduced a line of netbooks containing Broadcom's Crystal video accelerator, which guarantees smooth HD video playback for the relatively low-powered devices.

Going into CES, the Consumer Electronics Association named Blu-ray players, LCD TVs, and laptops (driven by netbooks) as the only major growth areas for the consumer electronics industry in 2009. It expects more of the same in a largely flat 2010. Thanks to years of smart and aggressive R&D investments, Broadcom is making its presence strongly felt in all three of these markets as the year gets under way. And the same also applies for smartphones -- not listed as a distinct market from mobile phones in general by the CEA, but expected by IDC to show 20% shipment growth this year. Broadcom has targeted this space with its combo chips, and the company's baseband processors are now found in Samsung and Nokia phones and are rumored to be part of future HTC models.

Factor in a gradual pickup in corporate IT spending and the effect it should have on Broadcom's Ethernet, voice-over-IP, and network processor businesses, and this digital arms dealer could easily be looking at a banner year -- one in which its revenue growth eclipses even the 19% pace the market has already pegged.

Fool contributor Eric Jhonsa jumps from one Wikipedia link to the next like a kangaroo. He has no position in any of the companies mentioned. Best Buy is a Motley Fool Inside Value pick. Google is a Motley Fool Rule Breakers recommendation. Apple, Best Buy, and Netflix are Motley Fool Stock Advisor picks. The Fool owns shares of Best Buy. Try any of our Foolish newsletters today, free for 30 days. The Fool has a disclosure policy.