Based on the aggregated intelligence of 165,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, consumer products titan Procter & Gamble (NYSE: PG) has earned a respectable four-star ranking.

With that in mind, let's take a closer look at Procter & Gamble's business and see what CAPS investors are saying about the stock right now.

Procter & Gamble facts

Headquarters (Founded)

Cincinnati (1837)

Market Cap

$177.9 billion


Household products

Trailing-12-Month Revenue

$80.4 billion


CEO Robert McDonald
CFO Jon Moeller

Return on Equity (Average, Past 3 Years)


Compound Annual Revenue Growth (Over Past 3 Years)


1-Year Performance



$4.9 billion / $30.0 billion


Colgate-Palmolive (NYSE: CL)
Church & Dwight (NYSE: CHD)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, nearly 97% of the 6,883 members who have rated Procter & Gamble believe the stock will outperform the S&P 500 going forward. These bulls include dividendcow and All-Star ipfmanager, who's ranked in the top 1% of CAPS members.

A few months ago, dividendcow tapped P&G as an outperformer for its long-term potential abroad: "Diversified product portfolio with large growth potential in up and coming global markets such as China, Brazil, and India. P&G is a winner all the way around! Decent dividend also."

As I've argued elsewhere, P&G's steady reliability makes it a winner, but the company does have heavy exposure to the euro. And in the event of economic weakness, its higher-end brands, such as its detergents, could easily cede ground to the value-focused brands of Church & Dwight. And rival Colgate-Palmolive has greater focus in inherently more resilient consumer areas such as personal and oral care, making it more likely to perform well regardless of the economy. But those are largely short-term concerns.

In April, CAPS member ipfmanager also up-thumbed the company's (very) long-term prospects:

Such strong [tailwinds] with currency, taxation, globalization, population increase and otherwise have a beta of 0.5. They have almost zero legislative risk, competition, or business risk. Besides being one of the easiest companies to run and maintain, they will outpace the S&P by the sheer fact that industries shift over time, but everyone needs their ever increasing product line. Hold period time frame: 5-10 generations.

What do you think about Procter & Gamble, or any other stock for that matter? If you want to retire rich, you need to put together the best portfolio you can. Owning exceptional stocks is a surefire way to secure your financial future, and on Motley Fool CAPS, thousands of investors are working every day to find them. CAPS is 100% free, so get started!

Jim Royal, PhD., owns shares in P&G and Church & Dwight. Procter & Gamble is a Motley Fool Income Investor choice. The Fool owns shares of Procter & Gamble. Try any of our Foolish newsletter services free for 30 days. The Fool's disclosure policy always gets a perfect score.