Pre-orders for the new Apple
So what's causing the avalanche of iPhone envy? Could it be the high-def video, the two cameras, retina display, or multitasking? Well, that's only part of it, according to an article in Bloomberg Businessweek. A timely and very smart promotion by AT&T "allowing any iPhone customer eligible for an upgrade in 2010 to buy the new phone at the lowest price" was a major catalyst. That means a major portion of the pre-release frenzy is being fueled by current owners of older models.
Also good for AT&T, says the article: All of these upgraders will be locked in for two more years, during which Verizon Wireless
I still have a first-generation iPhone, and I'm itching to upgrade. The high-def video and vastly improved camera are major selling points for me. If you're planning on getting the iPhone 4 soon, let me know below what's drawing you in -- along with whether you'll be upgrading or if you're a first-time owner.
For related Foolishness:
Fool analyst Rex Moore is willing to wait a few weeks to upgrade, after all the kinks are worked out. He doesn't own any companies mentioned in this article. Apple is a Motley Fool Stock Advisor recommendation. The Fool has a disclosure policy.