A video from Samsung is making the rounds today, showing an "unbreakable" OLED display surviving hammer hits that would shatter any glass-panel screen. The clip demonstrates how innovative manufacturing technologies -- like pasting pixel elements onto plastic instead of glass -- can overcome weaknesses of today's technology. You can even bend that screen while playing a full-color video. Take your Gorilla Glass and go home, Corning
What most sources won't bother telling you, however, is that the video is nine months old. Samsung implemented this technology nearly a year ago, likely based on OLED technologies from longtime partner Universal Display
Samsung has a $2 billion OLED factory in the works, planning to go online next year and expand the output of the world's leading OLED manufacturer many times over. By 2012, the company plans to have flexible displays in mass production. This technology will undoubtedly create whole new markets for undreamed-of gadgets, kind of the way Apple
Whether or not Samsung maintains its OLED market lead, Universal Display is nearly guaranteed to prosper. The company also licenses its pixel-pushing technologies to runner-up LG Display
The market is catching on to the profit potential of OLED technology. Is it too late to join the bandwagon? Discuss in the comments below.
Fool contributor Anders Bylund holds no position in any of the companies discussed here. Universal Display is a Motley Fool Rule Breakers pick. Apple is a Motley Fool Stock Advisor recommendation. Try any of our Foolish newsletters today, free for 30 days. You can check out Anders' holdings and a concise bio if you like. The Motley Fool is investors writing for investors.