When I wasn't interviewing executives, writing, or walking the floor at last month's San Diego Comic-Con, I was sitting in on panel discussions. The one featuring Geoff Johns was among the more interesting for fans and investors.

In the video below, Johns describes his role as chief creative officer for DC Entertainment, a division of Time Warner (NYSE: TWX) created last September to help the company profit from comics in other media.

Pay attention to how Johns describes the job, to which he was appointed in February. Then remember how Marvel built cinematic brands for Spider-Man, Iron Man, and the Hulk before selling to Disney (NYSE: DIS) last fall.