The investors who seemed to lose faith in McDonald's
McDonald's global comps rose an amazing 7% last month. The fast-food giant wrested strength from all its geographic locations, with U.S. comps increasing 5.7%, European comps up 5.3%, and the Asia Pacific, Middle East, and Africa segment surging 10.1%.
In the U.S., McDonald's big story was summery beverages. Offerings such as McCafe Real Fruit Smoothies and Frappes, as well as value drinks, were helpful contributors to Mickey D's excellent monthly sales showing.
The drink angle is interesting. McDonald's aggressively competes with companies such as Starbucks
Whatever McDonald's is doing, it's doing it right, despite all the heated new competition it's getting. Furthermore, it's doing just fine against the usual rivalry from other fast-food giants such as Burger King
Given McDonald's compounding success for years now, Fools should think twice before betting against it. This high-quality blue-chip stock manages to innovate successfully and draw crowds, despite its venerable age. McDonald's still gives investors more reason to keep on lovin' it for the long term. Those are just some of the reasons that my Foolish colleague Jim Royal thinks Mickey D's is the dividend play for a lifetime.