I know it sounds ludicrous, but investors often overlook the people in charge of protecting their investments. The idea of gauging a company's leadership plays second-fiddle to other categories of analysis. However, at Fool.com we believe careful study of effective leadership is one of the most important areas of evaluating long-term winning investments.

We like CEOs who actually work for shareholders like us. After all, we're the true owners of the business. When you're deciding whether to invest in a company, failing to vet its CEO is a big mistake. In fact, if you've overlooked the study of a company's leadership, then that's the one important area you should know about before finalizing your investment in the company.

After reviewing thousands of companies over dozens of years, we've found several crucial characteristics of quality management. Today, we'll size up the recent performance of Huntington Bancshares' (Nasdaq: HBAN) leadership.

How much skin do they have in the game?
Are Huntington Bancshares CEO Stephen Steinour's interests aligned with shareholders? Here's how the Huntington Bancshares CEO's ownership compares to that of other companies in the banking industry:

CEO, Company

Shares Owned

% of Shares Outstanding

Insider Ownership Market Value (in millions)

Stephen Steinour, Huntington Bancshares




Mark Furlong, Marshall & Ilsley




Harris Simmons, Zions Bancorp.




Richard Evans, Cullen/Frost Bankers




Source: Capital IQ, a division of Standard & Poor's.

Steinour actually owns $9 million worth of Huntington Bancshares, or 0.23% of shares outstanding. We Fools prefer CEOs who have higher ownership stakes in their businesses, since that better aligns their interests with shareholders'. However, while we think high insider ownership is a good sign, low insider ownership isn't necessarily a bad one. CEOs may be relatively new, or may have a low percent of shares outstanding, but a high total value of ownership.

How well are they using your money?
Return on equity can help investors determine how adeptly management gets the job done. This metric combines how well management is expanding profitability, managing assets, and using financial leverage, all in one ratio. While return on equity isn't foolproof -- managers can manipulate it with excessive leverage, for example -- it does an excellent job of suggesting how effective managers are and how well they can generate high returns on investors' capital.

Here's a look at Huntington Bancshares' recent return on equity:

Huntington Bancshares's current return on equity falls below its five-year average. While recent economic conditions have been challenging, declining return on equity shows either that management hasn't been able to control costs and manage assets, or that it has failed to move into higher-return businesses over the past five years. In the case of Huntington, the company took a massive goodwill impairment charge in 2009. However, business continues to be difficult as trailing ROE has sat at negative 8.4%.

How productive are their workers?
Revenue per employee provides another way to gauge a CEO's effectiveness. If this metric is declining, the company might have a bloated organizational structure, or too many extra employees toiling away at new initiatives that just aren't working out. Either possibility would hint that management isn't effectively running the organization.

Source: Capital IQ, a division of Standard & Poor's.

As you can see, Huntington Bancshares' revenue per employee has moved below its five-year average. A key reason for Huntington's declining revenue per employee is massive provisions for loan losses. In banking, the loan loss provision is subtracted before revenue is totaled, so Huntington's revenue per employee looks especially ugly. To better see whether Huntington Bancshares' cost controls are actually deficient, let's compare the company to its peer group once again:





Last Year's Revenue Per Employee Vs. 5-Year Average

Huntington Bancshares





Marshall & Ilsley (NYSE: MI)





Zions Bancorp. (Nasdaq: ZION)





Cullen/Frost Bankers (NYSE: CFR)





Source: Capital IQ, a division of Standard & Poor's. Dollar figures in thousands.

Huntington Bancshares is trailing its peer group in this category over the past five years. Shareholders should keep a wary eye on this red flag in the coming quarters. As provisions for loan losses decline, revenue per employee should shoot up once again for not only Huntington, but peers like Zions Bancorp. At that time, more meaningful comparisons to operations in years past should be available.

These are just a few of the factors we look for in a company's management. If you can find leaders who continually give shareholders high returns on their capital, and align their interests with yours, you've got a better chance to enjoy market-beating returns for the long haul.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.