Based on the aggregated intelligence of 165,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, fast-food giant Yum! Brands (NYSE: YUM) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Yum!'s business and see what CAPS investors are saying about the stock right now.

Yum! facts

Headquarters (Founded)

Louisville, Ky. (1997)

Market Cap

$19.6 billion



Trailing-12-Month Revenue

$11.1 billion


CEO David Novak (since 2000)
CFO Richard Carucci (since 2005)

Return on Capital (Average, Past 3 Years)



$545 million / $3.2 billion

Dividend Yield


Similar concepts expanding in China

McDonald's (NYSE: MCD)
Starbucks (Nasdaq: SBUX)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 96% of the 2,728 members who have rated Yum! believe the stock will outperform the S&P 500 going forward. These bulls include jeffburton and All-Star tad40, who is ranked in the top 2% of our community.

Earlier this month, jeffburton tapped Yum! as a finger-lickin' good way to play in China: 

Market cornered in China. [Yum!] has the logistics and the local market verses imports that their competitiors have to use. Very interested to see where this market goes. ... Very interesting stock to watch.

While Yum!'s domestic business has basically been flat of late, its enviable position in the higher-growth, higher-margin Chinese market has Fools most excited. As my fellow Fool Rich Griefner mentioned earlier this month, Yum!'s expansive distribution network, coupled with its ability to adapt to local tastes, have earned it the clear edge over McDonald's and Starbucks in China. In fact, with about 3,600 restaurants in the country, Yum! sports three times as many Chinese locations as giant McDonald's. Meanwhile, Starbucks has fewer than 200 locations there. 

With Yum! management aiming to substantially increase that number, CAPS members such as tad40 believe the company's best days of growth are still very much ahead of it:

Management has a tremendous goal: 20,000 new China locations. Can they pull it off? Well, when you consider that the company's ultra-efficient distribution network allows it to quickly and easily establish new locations in China's massive second- and third-tier cities -- home to hundreds of millions of hungry citizens that goal seems attainable. Also, in China, the company's product is most popular and sales are growing fastest. ... [U]nlike most Chinese companies you can invest in today, Yum! offers you the peace of mind that comes with steady free cash flow, international diversification, an attractive 2.1% dividend yield, and experienced, shareholder-friendly management.

What do you think about Yum!, or any other stock for that matter? If you want to retire rich, you need to put together the best portfolio you can. Owning exceptional stocks is a surefire way to secure your financial future, and on Motley Fool CAPS, thousands of investors are working every day to find them. CAPS is 100% free, so get started!

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Motley Fool Options has recommended a bull call spread position on Yum!, and the Fool owns shares of it. Starbucks is a Motley Fool Stock Advisor pick. The Fool's disclosure policy always gets a perfect score.