Google, the Most Attractive Global Employer

Google (Nasdaq: GOOG) has emerged as the most attractive place to work globally, retaining its top position for the second consecutive year.

Auditing majors KPMG, Ernst and Young, PricewaterhouseCoopers and Deloitte occupied rest of the top five positions in a survey conducted by Universum to find the world's most attractive employers.

"We are witnessing the auditing firms and FMCG companies reconquering their talent group after a brief love affair with the IT industry," said Michal Kalinowski, CEO, Universum.

While KPMG and E&Y ranked second and third, PricewaterhouseCoopers and Deloitte stood at fourth and fifth positions respectively.

"Firms in the professional services need to attract top talent to be successful; the auditing firms are aware of the challenges and spend a lot of resources in talent attraction and employer branding," said Lovisa Ohnell, Universum's research and consulting director.

On the losing side of attractiveness for employees stand the companies in the banking and investment industry, management consulting, and oil and gas, the survey said.

According to the survey, Microsoft (Nasdaq: MSFT), JP Morgan and Goldman Sachs occupied the seventh, ninth and tenth position respectively.

However, in the engineering category, the IT majors continue to lead with Google, Microsoft and IBM retaining their positions as the top three most lucrative employers from last year.

Apple is ranked at tenth place in a list of most attractive employer in the engineering category.

In the automotive industry, German car manufacturer BMW remains the most powerful employer brand.

"Multinational corporations are increasingly aware of the current and future challenges of a shrinking workforce. To counter problems in securing their talent pipeline requires a talent attraction and employer branding strategy," Michal adds.

Though American companies are known for attracting global talent, Chinese company Lenovo has also found a place in the list, being ranked 44th in the engineering category.

"An interesting sign of things to come is that for the first time ever there is a Chinese company in top 50," said Michal.

The survey covered the responses of about 130,000 career seekers with a business or engineering background.

International Business Times, The Global Business News Leader

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