Surely you must have seen this one coming.
In news originally reported yesterday by PaidContent.org, Qualcomm
Really? You mean folks don't want to pay a premium for mobile television on small screens with an equally small collection of channels? Couch potatoes on the go don't want to lug around yet another clunky device?
Yes, we all saw it coming, but it's still a surprise to see the service axed so soon.
How many companies flop within a year of its original rollout? How many ventures flop during the same year in which they invest in a costly Super Bowl commercial?
To its credit, it's not as if Qualcomm was oblivious to the shortcomings of trying to market a dedicated device. It offered FLO TV as an upsell item for AT&T
Short of DirecTV
Remember the excitement when Sirius XM Radio
There just isn't a market for FLO, when Apple's
FLO TV came too late to matter, impress, and survive.
Is there a future for premium mobile television? Share your thoughts in the comment box below.
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Longtime Fool contributor Rick Munarriz thinks mobile television is a set on wheels. He does not own shares in any of the companies mentioned here. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.